Networking Events – Use Your Time Wisely
Networking events provide an effective way to meet and connect with potential clients. What you need to do when you attend these networking events, though, is quickly determine if the person you are talking to is a “sweet spot” client. Is this person part of your small business target market? Is he or she a decision maker or influencer? Does this business have the potential to become a regular, long-term client? To get these answers you need to work the room at a networking event efficiently and productively. “Working” A Networking Event At networking events you want to talk to people that own or manage a small business. These are the people who have potential to become your sweet spot clients. At the very least, the people you talk to at these networking events should work in, or for, a small business You DON’T want to waste time at networking events talking to people who work for: Big banks Fortune 1000 companies Organizations with large in-house IT departments Government or non-profits When you connect with a person who fits the small business criteria, ask some subtle questions to determine if he or she meets the sweet – spot profile. Questions to ask people at networking events include: What kind of systems do you have? Do folks use a lot of computers at your office? Do you have a network? What kind of network do you have? How many people are on the network? The answers to read moreCategories: Articles Tags: Events, networking, Wisely
