Archive for March, 2012
Is it really worth it to switch from standard text squeeze pages to video squeeze pages? With consumers being bombarded more and more frequently with hype and blaring advertisements, internet marketers are very interested in doing whatever they can to get their target markets’ attention. A video squeeze page is one tool that can help do this.
According to recent studies, professionally created product descriptions on video are much more effective in attracting and keeping visitors than the standard text page. A video grabs visitors’ attention right from the moment that he or she accesses the page, and even if he is not actively reading the text. In addition, it is easier to understand concepts when someone is explaining something in a video or demonstrating it in a video tutorial.
The video can go beyond its use in the actual video squeeze pages. You can make your offer on the squeeze page within the video, and then offer a second informational video as a bonus. Or, you can show the first part of an informative video and then invite your visitors to fill in their contact information to get the rest of the story. Obviously, this will only work if the content in your video is compelling and/or useful enough for the viewer to want to continue.
A video conveys way more than just simple text. It read more
On the face of it, network marketing should be very effective. You buy a product, recommend it to all your friends and earn a commission on what they buy. This ‘word-of-mouth’ advertising is what the big TV advertisers most fear: your product endorsement to your friends actually carries much more clout than an expensive tele-ad.
So, you earn a few pennies or bucks on each sale. But the big money comes (or is supposed to) when you recruit your friend to do as you have done – to recommend the product to all their friends – and recruit them into the network, too. And you get a few bucks on their sales, and as your network grows exponentially, so does your income. So why doesn’t it work? Why do 97% of network marketers fail?
There are two main answers. First, the compensation plan. To earn anything at all you have to shift product. Suppose that you get $1 on average for each order that flows through your downline. That means that you and your team have to make 100 sales to make you $100. That’s not much. To live the life you dreamed of, to give up your day-job, to spend more time with your family, to pay off your mortgage and car loan and credit-card debts, you’re probably going to need $500,000 (at le read more
A squeeze page, also called a landing page, lead capture page or power page, has one goal–to capture the contact details of the visitor. The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future. How do you get someone to leave you with his or her contact details in a world full of email hpye and spam? You offer them something (free or charge) that they cannot pass up. In order to do this, you must be very in-tuned with your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.
While it is true that your goal is to make sales, obtaining the names of people who do not buy from you is also important. It has been estimated that the average consumer will look at an offer seven times before purchasing. But how can you remind them of your offer if you do not have a way to contact them? That is why squeeze pages are so important. But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when th
Do You Strive To Be Number One?
Today I want to talk about Games and what it takes to be number one, and what happens if you’re not number one! Well let’s go to the ball field and take a look at sports.
First off there is a recruiter.(this is where you are) then there is a coach (your up line)
Then there are the players ( your down line) and then you have tryouts (your prospects)
Now you know in order to have any sport be successful you also have a big back office to take care of the money end of the deal! (your accountant, Financial advisor, stock investor , Lawyer and so forth.) Only the winning teams get the biggest Money deals so they all Jockey for the number one spot.
You should be no different! Advertisement takes on a whole new meaning when you have the means to do it! Let’s take for instance the super bowl games. Look at how much is dropped for a 30 second spot at half time! Does that spot become that important? Well we made it that way you and me and everyone else in the US! Same thing happens with other countries with different sports. Let’s stop here for just a sec.
Have I got you thinking yet?
You’re a recruiter yo read more
To truly know what network marketing really is you must know exactly was it isn’t first. Actually there is nothing illegal or dishonest about network marketing and it is not a pyramid scheme. A pyramid is a program that has people invest large sums of money in the hope that others will too and the money will somehow get back to them and they will get rich. This is just a game played with money that has no real sales value. The products that are so-called being invested in are just the tools to hide the money game. A pyramid scheme is based on taking advantage of people and is very much illegal. For one person to actually make money in this scheme someone else has to lose it. The whole premise is built on a lie and in no way going to make one rich.
Network marketing on the other hand is very much legal and has great potential for those who work hard at it. There are real products or real value to be used to make money. The prices are not in the thousands either. Products are bought based on need and desire, not necessity. There are many people who make really good money in network marketing but it takes a lot of effort and work. One must build an entire organization from scratch based read more
Top networking marketing opportunities, also known as multi-level marketing opportunities, run rampant on today’s Internet. You’ve no doubt received some kind of solicitous e-mail or seen some kind of advertisement in the margins of a web site you’ve visited that talks about amazingly easy ways to earn thousands of dollars with a simple home based business.
The truth behind many of these “top networking marketing opportunities” is that they are using the sign-up fees from new members to pay dividends to existing members rather than actually generating any revenue from legitimate products and services. So no matter how much money they promise to make for you, if you can’t see any discernable product or service of value involved in the opportunity, you can assume that this is one of those “top networking marketing opportunities” that is actually an out and out scam.
The truth is that for many of these top networking marketing opportunities, only one out of every fifty or a hundred people who get involved actually make the kind of returns that the opportunity dangles as a carrot in front of you. In fact, the actual numbers might be far less than this. It’s never as simple as “pay for the secrets and start raking it in right away.” Anyone who does make returns on these so-called top networking opportunities work hard to sign up plenty of other read more
As a working mom, you may already feel overwhelmed, juggling dual responsibilities of work and family. When it comes to networking – yet another task – you may feel that “the time I’ve spent at networking has never really paid off.”
Creating a personal and professional network is essential for your work + life success. That’s why working moms need to approach networking with a different paradigm, explained below as a three-part process.
Networking isn’t just about collecting business cards from people you think may help you. It’s about planting seeds and nurturing long-term relationships that mature over time.
As a mom, you may understand this process well because it calls upon the same nurturing skills you already use with your family.
How many times have you attended networking events and seen others jabber on about themselves and frantically hand out dozens, if not hundreds, of their cards? This frenetic approach only makes them look weak. As a working mom, draw on that “Mommy” authority to engage in empowering, networking actions.
* Give – Adopt a giving attitude. When you meet someone ask, “How can I help you?” Always think, “Who could I connect them with to help them meet their goals?” It’s a natural principle: The more you help others, the more others will help you.
* Ask – Be bold. Always think, “you never know what will happen” and “it’s worth a try.” If you meet a new contact and find you read more
Have you created a core marketing message to use throughout all of your marketing efforts?
I’m not talking about some catchy slogan or play on words using the name of your business or the service you provide. It’s not some meaningless phrase like “we do it right” or “quality service you can trust.” Anybody in business can say those things and they’re really basic expectations anyway.
A core marketing message clearly and concisely communicates what you’re out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.
So many small business owners and professional service providers never take the time to create this for their own business. Most are creating a new message with every new “marketing campaign.” They’re constantly trying new ideas. And each new idea becomes a new chance to try and come up with that home run message that gets the phone ringing off the hook like never before.
What you need is an ultimate core marketing message that communicates directly and powerfully to your clients and prospective clients what it is they’ll get from your services.
Here are three steps to creating your own ultimate core marketing message:
1. Who do you want to help? Be as clear as you can on who your target market is. Ta read more